The sketch is the tip of thought which is developed so that it becomes an effective communication tool in an activated pipeline.
Visualization is the moment that an idea begins to move. It captures the options as they develop, and helps in decision making.
Concept art take the early ideas of the visualation process and develops the blueprints needed by other departments. The image communicates the needs of the director to the rest of the team in the most direct manner possible.
Style and look. Visual language. Developing ideas for content as well as look.
Collaborations and communications. Maintaining the visual style and how the visuals support the story. Ensuring the coherence of the look and standards for the entire project throughout the pipeline.
Illustrates script and translates into a cinematic visual format.
The process of developing and defining look, form, and personality of characters .